Vancouver, BC · 3 days · January 2027

Play by the Sandbox!

16creative directors + 16brands + 30–40creators on camera = real adsfinished in 3 days

…then we show every campaign on a public runway at the Vancouver Art Gallery North Plaza.

Who’s in the sandbox?

(we counted. every single one.)

16
creative directors
16
brands
30–40
creators on camera
← one of these could be you
3
days to make it
+ 1 big night!

How it goes down

a comic in three panels

Panel 1 · Team up
HIGH
FIVE!

Sixteen creative directors meet sixteen brands. A crew of 30–40 creators joins the cast as on-camera talent.

Panel 2 · Make it
ACTION!

Three days to concept, shoot and cut a short-form ad campaign. Not a pitch deck. Not a draft. Finished.

Panel 3 · Show it
WOW!

Every campaign premieres on big screens on a public runway, with the brands, the crew and the city watching.

Follow the map

X marks the runway: Vancouver Art Gallery, North Plaza. Big screens, brand activations, seats for everyone.

N 1 2 3 4 5 6
  1. 1You are here
  2. 2Vancouver Art Gallery
  3. 3Big screens
  4. 4Brand activations
  5. 5The runway (X marks the spot)
  6. 6Seats for everyone

Grab a toy

pick how you want to play ↓

Creative directors

Lead a real brand campaign from idea to final cut in three days, with a whole cast of creators on call.

Apply to direct →

(it’s in Vancouver)

Crazy stuff we want

  • A big boat!
  • A big warehouse (with a slide)
  • Maybe a DJ!!!
  • And our cool friends ✓

Got a boat, a warehouse or a set of decks? Slide into our DMs at @playbythesandbox.

who got a warehouse?!